Jõeäär, Kristi

SA Tallinna Teaduspark Tehnopol, Estonia

Kristi Jõeäär has approximately 25 years of experience in creating meaningful brands and improving consumers lives through marketing and communications. Kristi has a diverse experience working for large corporations, creative agencies, and medium and small organizations. For nearly 5 years has Kristi worked for Tehnopol, where she is responsible for marketing communications on a strategic level and the execution of bigger marketing activities and projects. She is an active marketing and branding mentor and trainer. In addition, she has been a co-lecturer of Startup Entrepreneurship at Tallinn Technical University (TalTech) and has been managing marketing at the AI and Robotics Centre AIRE (candidate of EDIH), since its first activities.

Speaking in
IASP 2024
Breakout 6: The role of communication and evidence-based decision making