Breakout 6: The role of communication and evidence-based decision making
September 25th - 16:00
Explore the crucial role of strategic communication and evidence-based decision-making in fostering growth and innovation within science parks and innovation districts. Gain insights into building meaningful brands and the impact of effective communication strategies on innovation ecosystems.
Moderator
Kilonzo, CharlesKonza Technopolis Development Authority, Kenya
Speakers
Carpenter, GemmaUniversity of Strathclyde / Glasgow City Innovation District, United KingdomCommunicating innovation: fostering growth and collaboration in Glasgow City Innovation District
Jõeäär, KristiTallinn Science Park Tehnopol, EstoniaHow to build a meaningful brand out of science park
Turner, JessaTech Parks Arizona, USALeveraging data for impactful messaging: showcasing the value of tech parks