Sladkova, Jitka

Technology Park Brno, Czech Republic

Chief Strategy Officer and Marketing Director at Technologický Park Brno, a.s.

Jitka is taking care of the development of the Technology Park Brno. She manages several projects regarding sustainability and focuses on eco-innovations. She has strong experience working with start-ups, mainly entering new markets and boosting local business. She believes that marketing and strategy go hand in hand and are essential, especially in new projects. She does mainly B2B, internationally oriented. Thinking globally and searching for synergies. From local to global. Jitka knows the importance of networking. She established and, over 6 years, led one of the first IT clusters in the Czech Republic. She studied in France – EM Lyon. She speaks fluent English, French and Spanish.

Speaking in
IASP 2023