Jõeäär, Kristi

Tallinn Science Park Tehnopol, Estonia


Kristi Jõeäär has over 25 years of experience in creating meaningful brands and enhancing consumers’ lives through marketing and communications. Kristi has diverse experience – she has worked for large corporations, creative agencies, medium and small organizations.

For nearly 7 years, Kristi has worked for Tehnopol Science and Business Park, where she is responsible for strategic marketing communications and the execution of larger marketing initiatives and projects. She is an active marketing and branding mentor and trainer. In addition, she is a lecturer of Startup Entrepreneurship at Tallinn Technical University (TalTech). At IDA Hub film and multimedia innovation centre she is a strategic advisor, mentor, and responsible for strategic marketing and communications.

She has an MBA degree from Tallinn Technical University (TalTech).


Speaking in
IASP 2024IASP 2026