Breakout 06. The value of a creative economy

The creative economy builds on the interplay between human creativity and ideas and intellectual property, knowledge and technology, and represents an important source of commercial and cultural value. This session will explore the strategies and approaches that STPs/AOIs are employing to support the creative economy, with speakers reflecting on growth trends, the value of international collaboration and cultural exports. Join us for insights into adapting to the different business cultures that predominate within the creative industries, digitalisation of the creative sector and the role of incubation in driving growth!

Session moderated by Lena Miranda (Sweden). Speakers:

• Matthias Rauch (Germany) – Culture and the Creative Economy as Drivers of Cross-Innovation
• Birce Batman (Turkey) – Creative economy: the case of the creative entrepreneurship cyberculture
• Thorey Einarsdóttir (Iceland) – Title TBC
• Jing Wu (Belgium) – Multinational incubation of the creative economy

Main megatrend pillars: People & society; Technology & science.

Key trends and sub-trends: individualisation & empowerment, creative/transformative economy, AI & automation, Immersive technology, growth of knowledge, service economy, from product to service, network economy, social media, crowdfunding, crowdsourcing, crowd-creation.